Britannia Minicabs Ltd (“the Company”) is committed to protecting and respecting your privacy and safeguarding your data and individual level information in a secure, respectful and trustworthy manner. We use cookies on our website www.britanniaminicabs.co.uk (“our website”) or through our mobile application (“our app”). Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on our website and our app, your choices regarding cookies and further information about cookies.
What are cookies
Cookies are small pieces of text sent by our website to your web browser when you visit. A cookie file is stored in your web browser and allows our website and our app or a third-party to recognise you and make your next visit easier and our website or our app more useful to you. Cookies can be “persistent” or “session” cookies.How we use cookies
When you use or access our website or our app, we may place several cookies files in your web browser. We use cookies for the following purposes: to enable certain functions of our website and our app, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioural advertising. The cookies that we use for our website and our app are in the following categories:- Technical Cookies These cookies are required for the operation of our website and our app. They include cookies that enable you to log into secure areas of our website and our app, make a booking with us and make use of online billing services.
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Analytical & Performance Cookies
These enable us to recognise and count the number of visitors to our website and our app and see how visitors navigate and interact with our website when accessing it. We use the information we collect from this to improve the way our website and our app works, for example, by making sure that our most popular services and information can be easily found.
We use analytical / performance cookies to:
- Understand how people use our website and our app or so that we can provide you with the best possible customer experience;
- Measure performance of our website or app;
- Identify, understand and fix any errors / issues that occur;
- Identify any technologies we may need to implement in the future to maintain and improve the Britannia Minicabs website and our app;
- Test different versions of our website and our app;
- Track trends to help us plan for the future of our business.
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Functionality cookies
These are used to recognise you when you return to our website and our app. Utilising these cookies enables us to provide you with a better experience through delivering personalised content for you (for example your favourite addresses).
We use functionality cookies:
- To remember you and save you time and effort; if you have registered with Britannia Minicabs and / or completed any online forms with us, we use cookies to remember your details on your current visit, as well as any future visits (provided the cookie was not deleted between visits);
- To save any preferences that you select;
- To make using the website easier by remembering certain information that you input or choices that you make so that you do not need to repeat this process;
- Targeting/commercial cookies.
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Targeting Advertising and Commercial Cookies
These cookies record your visit to the website, which pages you have viewed and the links you have followed. We use this information to make our website and any advertising displayed on it more relevant to your interests. This information may also be carefully shared with third parties for the purpose of channelling towards you advertising that is most likely to be relevant to your interests, based upon how you have used our website and our app.
We use commercial cookies to:
- Enable us to track third-party website referrals to our website;
- Provide you with information on products and services that are more relevant to you when you visit our website.
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Technical Cookies
The technical cookies Twelve Transfers uses are essential for ensuring correct functionality of the site and for making sure that your interactions with our website and our app are secure.
In summary, we use cookies on our website to:
- Enable the website to work;
- Help keep your details secure;
- Enable you to digitally book our services;
- Analytical and performance cookies.
- Third-Party Cookies In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the service, deliver advertisements on and through the service, and so on.